2026 WCAP Winter Olympics Campaign

The Army's World Class Athlete Program has a number of Soldier-Athletes and coaches vying to represents TEAM USA in their respective sports. All WCAP athletes compete at the highest levels of their sports. The very best gain positions on the U.S. Olympic team – and the coveted chance to earn a medal at the 2026 Winter Olympic Games in Milan-Cortina, Italy from Feb 6-22, 2026.

Please utilize the marketing materials available including posters, flyers, social media graphics and digital signage artwork to help promote WCAP and these elite athletes as they go for the gold! Be sure to promote the WCAP Winter Olympians webpage which is www.armywcap.com/winterolympians.

There will be a WCAP Winter Olympics Sweepstakes from Jan 19 through Feb 22 that will be promoted on HQ and garrison MWR websites. The goal is to drive patrons to the WCAP Winter Olympians webpage to follow our Soldier-Athletes and enter to win on the site. The prizes include six (6) $50 Exchange gift cards that will be awarded randomly at the conclusion of the Winter Games. Marketing materials for the sweepstakes are forthcoming and will be placed on Brand Central when available.