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thirft, savings, plan
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thirft
savings
plan
splash pad 11
Splash pad 7
Paintball 7
Paintball 5
paintball 2
Camping 42
Camping 41
Camping 40
Camping 39
Camping 38
Camping 32
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Camping 14
CYS SMART GUIDE BOOKLET CARD FILE
CYS SMART GUIDE FORM
2017 AMA Integrated Marketing Communications
AFAP RACK CARD
male and female teen sibiling at library
INFORMATIONAL BROCHURE
Army Family Action Plan
Couple Camping 6
Couple Camping 6
splash pad 11
Splash pad 7
Paintball 7
Paintball 7
Paintball 5
Paintball 5
paintball 2
paintball 2
Camping 42
Camping 41
Camping 40
Camping 39
Camping 38
Camping 32
Camping 31
Camping 30
Camping 28
Camping 14
CYS SMART GUIDE BOOKLET CARD FILE
CYS SMART GUIDE FORM
2017 AMA Integrated Marketing Communications
USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world
AFAP RACK CARD
male and female teen sibiling at library
Plant in library studying
INFORMATIONAL BROCHURE
Army Family Action Plan
Couple Camping 6
Couple Camping 6
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