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ICE Logo (reversed)

ICE Logo

Healthy Army Communities Logo (Vertical with icon)

2017 AMA Integrated Marketing Communications

Digital Signage Manual

Lodging_20190430_Family-checking-into-hotel_008 Family checking into a hotel. Active Duty Soldier, father in uniform unloading car with school age boy, son. Vacation. Fort Cavazos MWR.

Lodging_20190430_Family-checking-into-hotel_007 Family checking into a hotel. Active Duty Soldier, father in uniform unloading car with school age boy, son. Vacation. Fort Cavazos MWR.

Lodging_20190430_Family-checking-into-hotel_004 Family checking into a hotel. Active Duty Soldier, father in uniform unloading car with school age girl, daughter. Vacation. Fort Cavazos MWR.

Lodging_20190430_Family-checking-into-hotel_001 Photos of a family checking into a hotel. Active Duty Soldier, father in uniform with a mom and two kids. Vacation. Fort Cavazos MWR.

Lodging_20190430_Family-checking-into-hotel_003 Family checking into a hotel. Active Duty Soldier, father in uniform unloading car with school age girl, daughter. Vacation. Fort Cavazos MWR.

Lodging_20190430_Family-checking-into-hotel_002 Family checking into a hotel. Active Duty Soldier, father in uniform unloading car with school age girl, daughter. Vacation. Fort Cavazos MWR.

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Healthy Army Communities Logo (Vertical with icon) Inspire, identify and integrate active solutions for Army communities to be healthier places to live, learn, eat, work, play and shop, increasing readiness through an Army culture of health.

2017 AMA Integrated Marketing Communications USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world

Digital Signage Manual Scala Player Troubleshooting and Configuration Maddy/Reagin/Stikeleather/Thorn Copyright © 2015 IMCOM G9 Marketing & Interactive Solutions. All Rights Reserved. Published by Installation Management Command/G9 Marketing & Interactive Solutions, 2450 Connell Road, 3rd Floor, JBSA Fort Sam Houston, TX 78234-7664.