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2017 AMA Integrated Marketing Communications

2019 Army Birthday Ball Logo no Tagline

2019 Army Birthday Ball with Tagline

4th of July Menu Template

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750_x_421_happy_fathers_day.jpg

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88-day-care-al_6852105959_o.jpg

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ACS Birthday Icon (Clear Background)

ACS Birthday Icon (Reverse Logo w/ Black Background)

ACS Birthday Icon (White Background)

AFT - Holiday Web

AFT - Home for the Holidays Digital Sign

AFT - Home for the Holidays Reel

AFT - Home for the Holidays Social Media

AFT - Home for the Holidays Web Ad

AFT - Veterans Day 2022 - Reel

2017 AMA Integrated Marketing Communications USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world
2019 Army Birthday Ball Logo no Tagline Army Birthday Ball Theme Logo
2019 Army Birthday Ball with Tagline Army Birthday Ball
4th of July Menu Template
59-day-care-al_6852071547_o.jpg
61-day-care-al_6852074181_o.jpg
62-day-care-al_6852075745_o.jpg
750_x_421_happy_fathers_day.jpg
87-day-care-al_6852104555_o.jpg
88-day-care-al_6852105959_o.jpg
89-day-care-al_6852107313_o.jpg
90-day-care-al_6852108613_o.jpg
90-day-care-al_6852108613_o.jpg
91-day-care-al_6852110017_o.jpg
91-day-care-al_6852110017_o.jpg
ACS Birthday Icon (Clear Background) Icon to be used for materials associated with Army Community Service birthday celebrations. Icon was created in 2019 and should continue to be available to use during future years.
ACS Birthday Icon (Reverse Logo w/ Black Background) Icon to be used for materials associated with Army Community Service birthday celebrations. Icon was created in 2019 and should continue to be available to use during future years.
ACS Birthday Icon (White Background) Icon to be used for materials associated with Army Community Service birthday celebrations. Icon was created in 2019 and should continue to be available to use during future years.
AFT - Holiday Web
AFT - Home for the Holidays Digital Sign
AFT - Home for the Holidays Reel
AFT - Home for the Holidays Social Media
AFT - Home for the Holidays Web Ad
AFT - Veterans Day 2022 - Reel
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