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electronic
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kids_on_computers11
kids_on_computers08
kids_on_computers08
kids_on_computers 04
kids_on_computers 03
Kids_with_Tablets05.jpg
cdc_kids_w_tablets_or_tech13.jpg
cdc_kids_w_tablets_or_tech14.jpg
Preschool_and_Toddlers_Children_Photos03.jpg
4Bowling_Center_-_Arcade.jpg
5Bowling_Center_-_Arcade.jpg
9Bowling_Center_-_Arcade.jpg
15Bowling_Center_-_Arcade.jpg
16Bowling_Center_-_Arcade.jpg
17Bowling_Center_-_Arcade.jpg
18Bowling_Center_-_Arcade.jpg
Video Game
warrior-zone
warrior-zone 12
warrior-zone 11
warrior-zone
warrior-zone 10
warrior-zone
warrior-zone7
warrior-zone3
warrior-zone4
warrior-zone2
after-school-sas--ft-sill_9937911564_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937887806_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937740154_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937723166_o_2000_2500_s.jpg
after-school-sas--ft-sill_9937711216_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937703956_o_2000_3015_s.jpg
after-school-sas--ft-sill_9937690046_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937685215_o_2000_1328_s.jpg
Employee 1
2017 AMA Integrated Marketing Communications
Hearts Apart Program 6
Hearts Apart Program 7
Hearts Apart Program 8
Hearts Apart Program 9
Hearts Apart Program 10
Camping 23
Camping 27
Library - Kids/Laptop 2
Library - Kids/Laptop 5
Library - Kids/Laptop 6
Library - Kids/Laptop 7
kids_on_computers11
Girls sharing computer
kids_on_computers08
young kids on computer
kids_on_computers08
young kids on computers
kids_on_computers 04
Boys playing on computers
kids_on_computers 03
Help on computer
Kids_with_Tablets05.jpg
CDC Activity, Technology
cdc_kids_w_tablets_or_tech13.jpg
cdc_kids_w_tablets_or_tech14.jpg
Preschool_and_Toddlers_Children_Photos03.jpg
4Bowling_Center_-_Arcade.jpg
5Bowling_Center_-_Arcade.jpg
9Bowling_Center_-_Arcade.jpg
15Bowling_Center_-_Arcade.jpg
16Bowling_Center_-_Arcade.jpg
17Bowling_Center_-_Arcade.jpg
18Bowling_Center_-_Arcade.jpg
Video Game
warrior-zone
warrior-zone 12
warrior-zone 11
warrior-zone
warrior-zone 10
warrior-zone
warrior-zone7
warrior-zone3
warrior-zone4
warrior-zone2
after-school-sas--ft-sill_9937911564_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937887806_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937740154_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937723166_o_2000_2500_s.jpg
after-school-sas--ft-sill_9937711216_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937703956_o_2000_3015_s.jpg
after-school-sas--ft-sill_9937690046_o_2000_1328_s.jpg
after-school-sas--ft-sill_9937685215_o_2000_1328_s.jpg
Employee 1
2017 AMA Integrated Marketing Communications
USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world
Hearts Apart Program 6
Hearts Apart Program 7
Hearts Apart Program 8
Hearts Apart Program 9
Hearts Apart Program 10
Camping 23
Camping 27
Library - Kids/Laptop 2
Library - Kids/Laptop 5
Library - Kids/Laptop 6
Library - Kids/Laptop 7
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