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family advocacy program
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CYS Fee Cards 2021 - 22
(Historical Use Only) - EFMP PROMOTIONAL VIDEO
2017 AMA Integrated Marketing Communications
2019 Women Rock the Forts Tour Program
2020 Summer Reading Program Digital
2020 Summer Reading Program Flyer
2020 Summer Reading Program Web Promo
2020 Summer Reading Programs Twitter Cover
2021 Summer Reading Program - Facebook Cover
2021 Summer Reading Program - Instagram Post
2021 Summer Reading Program - Twitter Cover
2022 CYS Program Booklet
CYS Fee Cards 2021 - 22
4 x 9" cards for the different program fees
(Historical Use Only) - EFMP PROMOTIONAL VIDEO
For historical purposes only. Branding no longer valid. USAGE NOTE: 30 sec - http://youtu.be/-WSNCLiiTSg 60 sec - http://youtu.be/IUoSbYpe1eU
2017 AMA Integrated Marketing Communications
USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world
2019 Women Rock the Forts Tour Program
2020 Summer Reading Program Digital
2020 Summer Reading Program Flyer
2020 Summer Reading Program Web Promo
2020 Summer Reading Programs Twitter Cover
2021 Summer Reading Program - Facebook Cover
2021 Summer Reading Program - Instagram Post
2021 Summer Reading Program - Twitter Cover
2022 CYS Program Booklet
CYS Program booklet - Informational booklet about the services CYS provides; 5.5 w x 8.5 h (folded)
12
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