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family, advocacy, program
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Hearts Apart Program 16
Hearts Apart Program 15
Hearts Apart Program 14
Hearts Apart Program 13
Hearts Apart Program 13
Hearts Apart Program 12
Hearts Apart Program 11
Hearts Apart Program 10
Hearts Apart Program 9
Hearts Apart Program 8
Hearts Apart Program 7
Hearts Apart Program 6
Hearts Apart Program 5
Hearts Apart Program 4
Hearts Apart Program 3
Hearts Apart Program 2
Hearts Apart Program 1
2017 AMA Integrated Marketing Communications
Brochure
Volunteer Program
(Historical Use Only) - EFMP PROMOTIONAL VIDEO
EMPLOYMENT READINESS DIGITAL SIGN AD
Army Spouse Employment
Family Advocacy Program
Hearts Apart Program 16
Hearts Apart Program 15
Hearts Apart Program 14
Hearts Apart Program 13
Hearts Apart Program 13
Hearts Apart Program 12
Hearts Apart Program 11
Hearts Apart Program 10
Hearts Apart Program 9
Hearts Apart Program 8
Hearts Apart Program 7
Hearts Apart Program 6
Hearts Apart Program 5
Hearts Apart Program 4
Hearts Apart Program 3
Hearts Apart Program 2
Hearts Apart Program 1
2017 AMA Integrated Marketing Communications
USAGE NOTE: Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social technologies—including corporate blogs, Twitter, Facebook, and mobile devices, etc. This highly engaging workshop is designed to help professionals develop an IMC roadmap using case studies, exercises, breakouts and best practices. You will learn how to create a powerful content strategy which delivers the right message to the right audience in the right place. You will learn to create an integrated marketing communications strategy which will deliver the engaging brand experience needed to drive revenues and create real customer value for your organization. TAKEAWAYS What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well integrated IMC plan, blending offline and online tools to maximize customer value What is the right mix of traditional and social media, digital, direct response, mobile, etc? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message How to evaluate the contribution of each Marcom element—including advertising, direct marketing, Facebook, Twitter and blogs—in order to maximize communication impact How to orchestrate all of the key consumer touch points where your customer meets your brand How to develop an effective content strategy to ensure delivery of coordinated and synergistic messages across all touch points and channels How to understand and apply the Social Media Buyer Behavior ModelTM to create engaging content to reach, impact and engage customers bombarded by communication noise in a non-linear world
Brochure
WAQ program is endorsed, supported and sought by all Mission Commanders to: Reinforce unit cohesion Influence reductions of accidents and behavioral incidences. Test functional fitness and motor skill sets in variable outdoor environments.
Volunteer Program
(Historical Use Only) - EFMP PROMOTIONAL VIDEO
For historical purposes only. Branding no longer valid. USAGE NOTE: 30 sec - http://youtu.be/-WSNCLiiTSg 60 sec - http://youtu.be/IUoSbYpe1eU
EMPLOYMENT READINESS DIGITAL SIGN AD
USAGE NOTE: The Employment Readiness Program (ERP) provides job search assistance and referral services for Soldiers and Family members. Operated through the Army Community Service (ACS) centers, ERP helps Soldiers, Spouses, surviving Spouses, DoD civilians, and Family members gain the competitive edge needed for employment by providing employment information in the areas of job search skills, education, training, transition, and volunteer opportunities.
Army Spouse Employment
Family Advocacy Program
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